A plan that bends without breaking.

Most athletes don't fail because they lack talent or discipline. They fail because their training plan was built for someone else's life. Here's how I think about coaching and why it's different.

Your life didn't fit the plan. The plan should fit your life.

Standard 70.3 and IRONMAN training plans are built around an ideal athlete with ideal time. 15–20 hours a week. No work travel. No kids. No curveballs. That athlete doesn't exist and if you've ever picked up a generic plan and watched it fall apart by week three, that's why.

I coach real people. People with full-time jobs and families who still want to cross a finish line they once thought was out of reach. The training has to work around that life, not against it.

"The goal is never to build the perfect training week. It's to build the training week you can actually do - consistently, for months."

Why I coach swimmers and runners specifically

One strong discipline. One that needs work. Let's fix that.

Most athletes coming into triathlon arrive from somewhere, either swimming or running. They have one discipline that feels like home and one that feels like a threat. That gap is exactly where races are won and lost.

Swimmers often have the fitness and the endurance, but hit the run course and fall apart. Their training never included the run-specific work or the brick sessions, that make T2 a strength instead of a survival mode.

Runners know how to suffer through fatigue. But standing on the swim start in open water is a different kind of hard. Technique, pacing, sighting, managing nerves, these aren't things you figure out race morning.

I've worked both sides of this, and I know exactly where the gaps are. That specificity is what makes the coaching work.

More than swim, bike, run

Six disciplines. All of them matter.

Long-course success requires more than sport-specific training. Every plan I write includes all six of these because the athletes who finish strong are the ones who treated the whole picture.

Swim

Technique, open-water confidence, race-specific pacing and sighting.

Bike

Power and endurance on the bike, with an eye on what the run demands after.

Run

Run fitness built to hold up under fatigue, not just on fresh legs.

Nutrition

Fueling strategy for training and race day — energy, recovery, durability.

Strength & mobility

Built into every plan. Keeps you healthy, efficient, and moving well under load.

Mental endurance

Purposeful preparation that reduces fear and doubt so you can actually execute.

What It’s Like to Be Coached by Me

I work best with athletes who have committed to a big goal, often a 70.3 or 140.6 and want to approach it with intention, balance, and respect for the distance. My role is to guide you through the long-course journey, so you arrive at the start line prepared and cross the finish line proud.

Here’s what sets my coaching apart:

Purposeful, Personalized Training
Every athlete follows a program built around their schedule, experience, and current capacity.

Clear Communication & Alignment
You’ll understand why you’re doing each session and how it fits into the bigger picture. When questions or doubts come up, we talk through them because understanding the process leads to better decisions and better consistency.

Consistency Over Intensity
More miles and more intensity aren’t always better. I focus on steady progression that allows fitness, durability, and confidence to build over time, especially important for long-course racing.

A Coach Who Understands Real Life
I coach real people with real responsibilities. When life gets busy, we adjust. When training feels heavy, we refocus. You’re supported as a person, not just an athlete.

If your goal is to finish strong and feel confident in your preparation, we’re likely a great fit.